Rider’s Advantage Protection Products
Ride with confidence knowing your investment is protected—on every road, every ride, every season.
At BMW Motorcycles Southeast Michigan, we proudly offer Rider’s Advantage Protection Products designed to reduce unexpected costs, simplify ownership, and keep you riding longer. Whether you’re buying new or pre-owned, these plans can be added anytime to enhance your ownership experience.
Rider’s Advantage products are designed to give you peace of mind, financial protection, and a better ownership experience—so you can focus on what matters most: the ride.
Ask our team about customizing the right protection package for your motorcycle. Call or text 734-453-0500 or email [email protected] today!
Lifetime Battery VSC
Never worry about one of the most common failures again.
- Coverage for the entire time you own your motorcycle
- $0 deductible battery replacement
- Redeemable at any powersports dealership nationwide
- Covers the manufacturer’s suggested retail price of replacement batteries
- No expiration—true lifetime coverage
Protect yourself from a guaranteed wear item and eliminate out-of-pocket battery costs for life.
Priority Maintenance
Lock in today’s service costs and keep your bike running like new.
- Covers all factory-recommended scheduled maintenance
- Includes parts, labor, and taxes for required services
- No out-of-pocket costs at time of service
- Helps maintain warranty compliance and resale value
- Protects against rising labor and service costs
Enjoy hassle-free ownership while ensuring your motorcycle performs exactly as it should—mile after mile.
Wheel & Tire Protection
Because the road—and trail—can be unpredictable.
- Covers repair or replacement from road hazards like potholes, debris, nails, and more
- Includes 100% of parts and labor
- $0 deductible and easy claims process
- Additional benefits like roadside assistance
- Coverage for both on-road and off-road riding
Stay protected from the unexpected and avoid costly repairs that can cut your ride short.
Vehicle Service Contracts (VSC) – often referred to as an extended warranty
Comprehensive protection that keeps you moving.
- Covers most major components and systems including engine, transmission, electrical, and more
- Includes roadside assistance, trip interruption, and rental reimbursement
- Nationwide repair flexibility
- Multiple coverage options to fit your riding style
- Helps avoid major repair bills that can exceed thousands of dollars
Mechanical issues shouldn’t end your ride—this coverage keeps your adventure going.