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BMW Heritage, R 18 Specific Retail Offers

Exceptional, limited time offers on the R 18, R 18 Classic, R 18 B and R 18 Transcontinental, now through April 30, 2023. Click for full Heritage offers and details.

Ride away today with 0% APR financing + $3,000 customer cash on a 2022 R 18 B.
Ride away today with 0% APR financing + $3,000 customer cash on a 2022 R 18 Transcontinental.
$229/month EasyRide Financing for a new 2022 R 18 B, plus BMW makes your payments for 4 months.
$269/month EasyRide Financing for a new 2022 R 18 Transcontinental, plus BMW makes your payments for 4 months.
Ride away today with 0% APR Financing + 4 months payments on BMW + $1,500 customer cash on the 2022 R 18 or 2022 R 18 Classic.
Ride away today on a 2023 R 18, R 18 Classic, R 18 B or R 18 Transcontinental with 0.9% APR Financing

BMW Motorrad Spring Retail Offers

For a limited time, get exclusive offers on select new BMW Motorcycle models. Click for full Spring Retail offers and details.

Limited Time Offer on 2022 R 1250 GS & R 1250 GS Adventure: 2022 R 1250 GS & R 1250 GS Adventure with 2.9% APR Financing
Limited Time Offer on 2023 R 1250 GS and R 1250 GS Adventure: 2023 R 1250 GS & R 1250 GS Adventure with 2.9% APR Financing
For A Limited Time Get Up to $1,000 Off Select 2022 Models:
- - - - 2022 R nineT Scrambler: $500 off
      - 2022 S 1000 R: $750 off
      - 2022 R nineT Urban G/S: $1,000 off
      - 2022 S 1000 XR: $1,000 off

Motorrad Appreciation Program

BMW Motorrad USA offers a wide range of incentives to those who qualify for its Motorrad Appreciation Program. The Motorrad Appreciation Program is dedicated to rewarding special customers with exclusive offers. We proudly honor U.S. military personnel and Emergency Services workers for their service by providing benefits on their next new bike purchase. In addition, BMW Motorrad provides special offers for BMW Car Club members as well as Motorcycle Safety Foundation teachers and students.

See details to find out if you qualify for these exclusive benefits.

Military Members:
- Learn More
Emergency Services Workers
- Learn More
MSF Basic Rider Course Students
- Learn More

david mayer

14:15 22 Feb 23

This "is" absolutely the best place to purchase a motorcycle, if your thinking of buying a bike these guys will. I mean... will, take care of you no if ands or butts period. No one else compares.read more

Mark Stewart

00:10 29 Jan 23

I had an excellent experience while buying a S1000RR. Raina answered all of my questions. Very smooth, easy process.... They delivered it exactly at the time I requested. Then after I had put 600 miles on it, they picked it up for it's first service. Then dropped it off at the same time again. I have had several questions about parts and service. Raina is fast to reply to emails. The owner is a good guy too. He also owns Ducati Detroit. I wish they sold Aprilias!read more

Jason

05:04 23 Oct 22

I stopped by to check out R 1250 GS's for my first adventure bike down the road. Jeff was very friendly and incredibly... informative. I'll certainly be in again when it's time to buy.read more

Dan G

20:36 06 Oct 22

Great BMW dealer! I came from out-of-state to pick up a bike and was treated wonderfully by all the staff. I had a... bunch of questions for the service department and they were very helpful. Gave me all the service records, made suggestions for products and got me ready for a long cross country ride home. No one was too busy to help me - rare these days. I will be sporting my new BMW Motorcycles of SE Michigan t-shirt all over So Cal. My only complaint is this dealership is too far away for my next oil change! Highly recommend these guys for your next purchase/service!read more

Brian Vosko

09:51 05 Oct 22

Hands down, the BEST MOTORCYCLE DEALERSHIP I have ever been in contact with!After deciding to trade my Aprilia Tuono... Factory for a BMW S1000R, Raina and Charlie did everything they could to help me with the deal. Every discount, promotion and a very respectable trade offer was provided without tension or haggling.As someone new to BMW motorcycles, I had a million questions and the parts and service department, led by Mike - were friendly, courteous and very professional.As for the bike itself, flawless and beautiful! With 1,200 miles and a trackday at Grattan last weekend, I have nothing but love for her.If your in the market, do yourself a favor and reach out to BMW of Southeast Michigan - SIMPLY THE BEST!read more

Elizabeth Fritz-Cottle

21:38 01 Oct 22

Much like its sister store, Ducati Detroit, you can expect warm, friendly, knowledgeable staff and customer service for... any of your Motorrad needs. People here are excited about the sport and want you to get excited, too. As always, there’s no pressure other than to come and sit on bikes, talk bikes, dish on upgrades, and learn. I’ve bought and sold about 8 bikes between BMW Motorcycles SE MI and Ducati Detroit and I’ve only had good experiences from top to bottom. If you’re a newer rider or a woman who’s had poor service or support at other shops, come here! The used inventory is also fantastic- and Raina and Jeff will stay in touch with you if what you’re looking for isn’t available. Bonus: you can take just about any bike you’re interested in for a test ride. Not many dealers will do that, but as long as your endorsement is good, you can actually try before you buy. Parts, service, and support is par excellence- Mike in parts is a guru and can help you kit your bike out exactly as you’d like it. I can’t say enough good things. Thanks for all the fantastic service, Charlie and Co!read more

Eduardo Romeo

18:44 12 Sep 22

Dealing with parts today (Joseph) was what you get from a people that care. I’m from Canada and on my 6th day of a 2... week trip around Colorado and Utah my K1200S broke on the road (a plastic gas connector with the fuel pump) middle of nowhere, and this guys found the part and placed on FedEx express delivery so I will receiving it tomorrow. They even connected me with their service department to ensure I have all I need to fix it and continue my trip.Top notch customer service, and thank you guysread more

Jamison Tetreault

22:47 08 Sep 22

Traded in my 2010 Bmw s1000rr and got the 2022 s1krr. The sales manager Raina and a sales associate Jeff were great.... They were super helpful with the process and answered any questions I had.Joe in parts and service is also awesome always is helpful and got my bike done faster then scheduled !read more

Cybbi Barton

18:46 03 Aug 22

I don’t know who oversees payroll, but I hope they give Joe a raise. Joe helped me out with what I needed, questions I... had, and even took time to walk me around the inventory to inspire my next purchase. I loved being in the store and will absolutely come back to buy my next bike…all thanks to Joe.read more

Andrea “Jeremy” Ray

07:37 22 Jun 22

Amazing employees I didn't go in I poured their concrete for the poles but they came out making sure I was okay and to... see if I had enough water invited me in to cool down the people here are very kindread more

Andrew Biskner

02:14 09 Jun 22

(1 year update) One of the best -perhaps only- sales experiences that I've had. The sales people are extremely... knowledgable and non-pushy. I purchased my fully loaded 2021 F900XR here about a year ago. I have nothing but great things to say about them, the service technicians are masters of their craft. And, not to mention, the bikes are superb.read more

Jeff :

21:30 11 May 22

Great place. Very helpful and informed sales staff. No hard sell. Ended up buying a bike. Can’t recommend the place... enough.read more

David McGuire

15:43 23 Apr 22

I enjoy giving positive reviews, and gave a very positive one for this dealership after purchasing a new BMW R NineT... from them a few years ago. I'm looking to purchase another, so I naturally returned to the dealership that had treated me well before. I was disappointed to discover that they now add a $541 Dealer service charge above and beyond what they charged before. Seems they have a new owner who quietly pads the bill. The sales staff remains courteous and helpful, but the bottom line no longer is competitive with their competition. I highly recommend shopping elsewhere for your next BMW motorcycle.read more

Adam Youngblood

14:33 11 Apr 22

Talk about a great motorcycle sales experience. No pressure, great advice and a friendly environment. I mainly worked... with Jeff throughout the purchase process of my R1250GS and it was a breeze, but even when I called and Jeff wasn't in or busy, the other staff went above and beyond to help me with my matter. Thank you BMWMSEM!read more

ENGELS MERCHAN

15:57 21 Mar 22

To all the staff of BMW Michigan I am Engels Merchan with great enthusiasm I applied on Wednesday, March 2, 2022 for... the purchase of a 2022 BMW GS 1250 Adventure 40 edition, that same day the financing was approved and the papers were sent to me by email to sign them and return them by mail, so on Thursday, March 3, I sent them complying with all the requirements, such as the insurance policy, on Friday, March 4, Miss Raina informed me that she had received everything well and that in two weeks maximum The motorcycle arrived at my house. Today is March 21 and my motorcycle still hasn't arrived, I work in a car dealer in Memphis TN, I'm a broker and a car salesman, we have sold cars even in the state of New York and we always meet the delivery times that are not more than three days. This non-compliance disappoints me a little about the brand, I hope that the bike does not disappoint me and that the moment I drive it I forget everything, it's a bad time.read more

Alex Korovesis

16:38 22 Feb 22

No pressure sales and a good atmosphere. Respectful and engaging. Prices are "what you see is what you get" with no... hidden fees.Honestly the best dealership experience I've ever had. You can shake hands with the salesmen there and not pull your hand back with slime on it. Ask for Jeff.read more

D Massey

17:46 09 Feb 22

Been doing business with them for almost 20yrs - truly an outstanding enterprise , and more than simply a business.... Professional, friendly, efficient, and customer service oriented. As good as the bikes are I’ve been riding BMW’s as long as I have in large part due to how good this dealership is and the way they treat customers. From inventory to parts to service they are “best of the best”read more

Fred Christian

23:49 07 Jan 22

I just purchased my second BMW from this dealership today. I bought a new R18 Classic. I bought my very first... motorcycle in Tennessee in the 70s and have since had a couple dozen bikes form many dealerships from many states. As a result I have had many different experiences working with dealerships on new bike purchases. Today’s purchasing experience was by far the best. To say they exceeded my expectations would be an understatement. I was pleasantly surprised at the attention and ease of this purchase. Charles and the entire staff were attentive, friendly, knowledgeable and professional. They definitely went above and beyond. I currently have 6 motorcycles and am always looking for the next one. I say all that to say this, if you are considering a new or used motorcycle please give these guys an opportunity to help you. You will not be disappointed. They have earned a customer for life. Great riding to all and thanks to a terrific dealership.read more

Pat Carol

03:22 27 Dec 21

BMW Motorcycles of Southeast Michigan is a top notch dealership.The sales staff is excellent and knowledgeable about... the motorcycles.The service department has very knowledgeable and dedicated mechanics.read more

Juan L

16:27 15 Oct 21

A comfortable, capable, and knowledgeable sales staff will provide you with all the information you would need in... deciding your motorcycle purchase. Not to mention you have a great opportunity to test ride a motorcycle on some of the most beautiful and fun roads of SE Michigan.I really felt that the sales staff could not have been more professional and understanding of my specific situation and needs. They want to help you make the right decision for your riding style, financial situation, and experience. They will help you understand the bike that best suits you. All the while, there is no pressure or arrogance to move you past your own finances and wants. You never need a motorcycle, but if you want a motorcycle, definitely consider the engineering and performance behind each BMW. Very impressive. I would strongly recommend BMW Motorcycles of Southeast Michigan.read more

Arvind Singh

18:19 05 Oct 21

Great buying experience. Jeff is no pressure and very knowledgeable about the R18B I purchased and other motorcycles I... was interested in. Reyna helped me with technical knowledge of riding gear too.They gave me a fair deal on my GS that I traded in and overall been a very comfortable dealership to hang out at.I’m writing this about two weekends after my purchase and already did the first service and that experience with Michael and Corey was efficient and painless.Met the new owner Charles a few days ago too and want to compliment him on such a good team he has in place. I would highly recommend this dealer to anyone for new or used motorcycles - top notch place.read more

Oliver Dettman

09:25 02 Sep 21

Top notch service. Friendly people. Not pushy from a sales perspective. Efficient in the parts and service Department.

D M

21:15 26 Aug 21

Super friendly and knowledgeable staff, low-pressure sales environment, clean and large facility.

Flyermark Big

19:22 18 Aug 21

Purchased a 2020 F850GSA from BMWMCSEM in Dec. 2020. Great service. Good price. Dealing with Jeff in sales has been a... pleasure every time. Service has always been prompt and enabled me to wait on site for everything except more significant work (like tires that needed to come in the next day).The dealership is under different ownership now. Fall maintenance will be my next planned opportunity to see how it is under them.read more

Leandro Braga da Silva

18:02 26 Jul 21

Thanks to the sales advisor Jeff Koenig from BMW Southeast Michigan and his team, I am here giving FIVE STARS.I had a... 2021 GS850 Adv (an amazing motorcycle) and by a personal reason, I decided to buy the 2021 GS1250 Adv.During a two months process (from the time that I took the motorcycle back to BMW Southeast Michigan until get the new GS1250), Jeff helped me with a incredible patience and professionalism, listening and amazing customer care.I had exactly what I expected from BMW without any exemptions from the quality of their products to the excellence on the attendance and quick response to their customers.Thank you Jeff Koenig, BMW Southeast Michigan and BMW Corporation.read more

Ryan Webster

14:04 01 Jun 21

Had a great buying experience at Southeast Michigan BMW. Jeff Koenig was a great salesman. Knows his product well and... answered any and all questions I threw at him. I even requested that he assist me with the strapping of the bike to my trailer, to which he showed me the proper way to do it. Great experience and would buy from them again.read more

Jeffrey Horton

11:20 25 May 21

Always clean and friendly. Hoping the new ownership keeps up the current persona

Mike Burns

20:15 22 Apr 21

I spent some time here looking at Klim and BMW riding jackets and pants. The staff was great and helped me make a... decision between the options.read more

Nick Chappell

18:15 15 Mar 21

Visited the dealership back in October to look at their stock and was thoroughly impressed with the dealership as a... whole. Jeff took the time to answer all of my questions even though I told him I was just looking. Went back in this past Saturday with my wife to check out several bikes and once again Jeff greeted us and helped answer all our questions. Ended up putting a deposit down on a unit. Can't wait to get the deal finalized!read more

Joseph Shackelford

21:22 15 Oct 20

Just went to look at some adventure motorcycles and from the many reviews I have seen, they all speak of BMW as the... best, so I just wanted to have a look. Was very impressed with the bikes...read more

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Monday	9:00 AM — 6:00 PM
Tuesday	9:00 AM — 6:00 PM
Wednesday	9:00 AM — 6:00 PM
Thursday	9:00 AM — 6:00 PM
Friday	9:00 AM — 6:00 PM
Saturday	10:00 AM — 4:00 PM
Sunday	Closed

Monday	9:00 AM — 6:00 PM
Tuesday	9:00 AM — 6:00 PM
Wednesday	9:00 AM — 6:00 PM
Thursday	9:00 AM — 6:00 PM
Friday	9:00 AM — 6:00 PM
Saturday	10:00 AM — 4:00 PM
Sunday	Closed