#1 BMW Motorcycle Dealership in Brighton

BMW Motorcycle Dealership Serving Brighton, MI

We are your BMW Motorcycle Dealership in Brighton. Whether you are new to the motorcycle game or have been riding for months, BMW Motorcycles Southeast Michigan wants to help you take the next step. Every member of our staff rides, allowing them to better understand and recommend the best bike for you.

As a BMW Motorcycle Dealership in Brighton, we are here to help and pride ourselves in being upfront, honest, and meeting your needs, whether on the street or off-road. Stop by anytime with questions or stories about your adventures. We love chatting with our customers.

Getting from Brighton, MI to BMW Motorcycles of Southeast Michigan

BMW Motorcycle Dealership in Brighton is located in Plymouth, Michigan. When you visit us, head east on I-696 until you can merge onto I-275 South. Then follow M-14 West and take exit 20 to Sheldon Rd. Then, simply turn right onto Helm Street and our dealership will be right at the corner of Helm Street and Sheldon Rd. Hurry in we can’t wait to meet you!

About Brighton, MI

Brighton is a city in the Detroit metropolitan area in southeastern Livingston County, Michigan. Brighton was established in 1832. It was incorporated as a village in 1867 and as a city in 1928. The city has an area of 3.69 square miles.

BMW Motorcycle Dealership in Brighton, MI

Frequently Asked Questions

Do BMW motorcycles sync with Apple Carplay?

The TFT display will not connect with Apple Carplay, BMW Motorrad ConnectedRide is a functional product family that you can link by Bluetooth and control using the BMW Motorrad Connected app. BMW Motorrad Connectivity forms the basis for a system that wirelessly beams your smartphone’s usual features, such as telephone, music and navigation to the TFT display of your motorcycle.

Does BMW make a bicycle?

BMW Motorcycles makes multiple bicycles from a folding bike, city scooter, to an e-bike.

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The 310GS is the way to go

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Cool features on the GS

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Cool features on the GS

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2022 Pan American Special in stock!

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R1300GS automatic overview

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R1300GS automatic overview

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DRL tutorial

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DRL tutorial

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Menacing

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Ishan Upadhyaya

16:31 04 Feb 25

Incredibly smooth experience working with Charlie & his team. Transparent & fair with pricing for my trade & Charlie’s attention to detail is bar none.

James Bennardi

19:46 19 Jan 25

I bought my very first GSA from them and my experience with the staff was exceptional. Raina and the staff are very knowledgeable and answered all my questions. My wife and I were very impressed with her as she walked us through the buying process. They are top notch and I will definitely recommend them to my friends and family.

Abdul

00:45 13 Jan 25

I’ve been a customer here for a couple of years, and the customer service is outstanding. From sales to service and even the delivery drivers, they are professional and courteous, especially Jeff, Tim, and Nick.

Paxton Williams

15:04 31 Dec 24

I have to give it 5 stars since it's the only dealership in 800miles.. so it seems, lol. Actually the displays are great, the sales team are friendly. I honestly have a little phobia that BMW sales people will make me feel like Pretty Women on Rodeu Drive. But these guys don't at all. They will give you some time and answer questions. There's also a huge selection of used motorcycles in the back... need to ask. Go and look around, if only to dream a little!

David Pittman

21:41 19 Dec 24

Very friendly and helpful. A positive experience. Very pleased with my purchase.

Harry Jones

02:04 29 Nov 24

Great service and friendly staff

Karen Bolander

22:50 30 Oct 24

Jens Muegge

20:24 19 Oct 24

Belinda Lesinski

19:53 15 Oct 24

So I got this motorcycle at a auction. It did not start because the battery is dead. I took it to this dealership to have it looked over and they said they could not get it started. The cables to the throttle we're not even hooked up. So $160 later I take it back to the auction place which is mind you at least 3 hours from me and they bring out a jumper and start it right up. Explain that one

Alibimike

17:06 03 Oct 24

Had to order parts for 1982 bmw. Expected delivery time was at least 3 weeks. Surprise parts arrived in 2 weeks and tonight they are getting installed in time for a little trip this weekend.

Donald Riggs

14:53 19 Sep 24

I bought my first BMW through Jeff Koenig, very knowledgeable sales person . helpful and was able to help me with all my questions. Bmw is lucky to have him. I’m sure I’ll be giving return business in the future.

Nick

01:11 30 Aug 24

Willians David Molina Arteaga

15:46 31 Jul 24

hello. I have an f800 st and the key was lost. Can you help me with that since the motorcycle is blocked?

Gabrielle j

02:05 25 Jul 24

Jacob Kahn

01:53 19 Jun 24

Rayna was extremely helpful. They have a great inventory here and knowledgeable staff.

Thengine

02:22 26 May 24

Wonderful sales staff. Low pressure and friendly. A delightful dichotomy from other motorcycle dealers in the area.. Looking at you motorcity

Walt Branham

10:48 23 May 24

Very helpful and I got my part mailed right away

Jack Skrant

17:17 14 May 24

Jeff was beyond helpful and even came in on Monday when they are closed to help me close the deal on my 2023 BMW S1000rr. He had answer for every question i asked and was prompt with the replies. He even mentioned they get a 10% discount on akrapovic accessories which i ended up using to buy a new slip on for my bike! Definitely recommend!!! Ask for Jeff!!!

10:25 08 May 24

Mhd Ameri

16:40 29 Apr 24

I can't express my feelings enough, if I could I would give 10 stars. Great experience and great atmosphere. Every time I go there I spend hours in the dealership and I learn ton of new things and meet great people.I ended up buying my first motorcycle form here, and I am glad i did. I was fortunate to meet with Jeff, he made my buying experience fun, flawless and easy. He got me a great deal and massive discount on my gears. On top of that, BMW has a program that pays for your MSF course and big check towards your gears. Best experience ever.

Justin Nixon

17:02 06 Apr 24

Had an awesome experience with this dealer. Just bought a new 23’ F750 GS. Jeff in sales really knows his stuff and the buying process was super easy. They were even able to arrange delivery. I’m very happy with the whole experience overall.

Rob Neimeyer

10:55 22 Mar 24

The service team went above and beyond. Many thanks, couldn't be any happier. Will definitely recommend.

Jeff Groesser

11:56 18 Mar 24

Had a great buying experience with the entire staff...thank you to Jeff, Raina, and Nick for your help with the purchase and delivery of my new 24 Adventure...highly recommend you guys

Rick Santini

22:29 06 Mar 24

I purchased a pre owned from Jeff, he made the sale very easy and enjoyable. I would recommend

R H

13:31 27 Feb 24

Awesome

Milesa P

15:09 28 Jan 24

Seminar was excellent and thank you very much for putting it on. Posting under Fred I

Don Abraitis

23:10 27 Jan 24

If you have chance to attend one of these seminars. Go , the presenters do a Great job , and answer any questions you have ...

AARON COHEN

21:44 27 Jan 24

Presentation was presented well and organized. I’d go to another one.

Oktavijan Minanov

21:30 27 Jan 24

Ulysses Wong

21:21 27 Jan 24

Great dealer, awesome people and events. Love visiting. GO! Check em out!

Paul Loveridge

Interesting information on the development of the boxer engine, great video showing the factory assembly of the engine, presenters breaking down the boxer engine and a good time chatting with like minded fellow riders and lunch. Thank you BMW of Southeast Michigan

Daniel Setser

20:14 12 Dec 23

From sales (Jeff) to service (Mike and Tim) these guys are the best. They also host the best bike event of the year. I highly recommend this dealership if you're looking for new or used BMW bikes or services.Also I cannot wait for 2024 when they move to their new bespoke facility located off 275 and 7 mile.

Michael Kubala

20:22 09 Dec 23

Love this place

David Burr

14:03 15 Nov 23

CK5 Designs

15:42 03 Nov 23

This is a great dealership. Sales people were not pushy at all and were very knowledgeable in all things BMW. They also had a great selection of apparel and helped me get fitted for a helmet.

Larry Dickens II

03:00 04 Oct 23

Service and sales are great. Motorcycle sales agent Jenis the absolute best!!!!!

Michael Schultz

18:18 26 Sep 23

Nice place, nice staff, and nice bikes!

Ryan Gamble

23:27 20 Sep 23

Super friendly staff and helped me out immensely. Beautiful bikes in there too!

John demmink

14:53 26 Aug 23

Great selection of high quality bikes and gear. Nice, friendly staff.

Frank Zulewski

20:44 03 Aug 23

Maciej Babinski (Pallek997)

01:05 26 Jul 23

Thank you for the brandnew R18 100 year anniversary edition!You guys are amazing. Once I walked in, it took less than an hour to get all the paperwork done. I was offered a test drive as well, while HD won't let you drive. Also, I gave my 2017 HD 883 as a trade in and they offered me double what the HD dealer offered me. Also i got 3000$ cash credit and first 4 payments free!! I highly recommend them!

Tanya Coffey

20:40 24 Jul 23

Sharath Chandra N

09:54 16 Jul 23

Thanks from MN Squad!

Eric Obrecht

15:20 24 Jun 23

Jeff and Mike are great to work with, even through difficult issues. It is truly refreshing to receive such excellent customer service from a dealer.

Daniel Roizen

19:18 22 May 23

Knowledgeable, patient, and friendly. I called as they are not my local dealer. Great experience! Good vibes from this dealer!

A C

13:45 02 May 23

Never had a bad experience here. This group manages themselves on their own very well. Never had to wait an extended amount of time for service, & always taken care of promptly.

Ben Howell

15:38 29 Apr 23

Had a fuel pump recall done. Super nice service writer. They squeezed me in and got me out in the same day. Tech took really good care of my bike. Went above and beyond and did a few little things for no extra charge.

Zack DeBoe

17:36 15 Apr 23

Wonderful experience buying from Raina over the phone. Easy, quick transaction and got me hooked up with a shipping company she knew and trusted. Bike arrived safely and she got me all of the paperwork before it even got here. Thanks again y'all.

david mayer

14:15 22 Feb 23

This "is" absolutely the best place to purchase a motorcycle, if your thinking of buying a bike these guys will. I mean will, take care of you no if ands or butts period. No one else compares.

Mark Stewart

00:10 29 Jan 23

I had an excellent experience while buying a S1000RR. Raina answered all of my questions. Very smooth, easy process. They delivered it exactly at the time I requested. Then after I had put 600 miles on it, they picked it up for it's first service. Then dropped it off at the same time again. I have had several questions about parts and service. Raina is fast to reply to emails. The owner is a good guy too. He also owns Ducati Detroit. I wish they sold Aprilias!

Joshua Bell

14:30 20 Jan 23

If you’re in the market for a BMW Motorcycle ONLY go to these guys. 1. Purchased, now 3 motorcycles and these guys have ABOVE & BEYOND better service and experience all around. 2. I’m in the car sales business and I was extremely impressed by the experience. That should say enough. From sales, to parts and techs, these are your people. Jeff K, I can’t thank you enough for everything. Excited for my new 2022 S1000rr :) - Josh

Jason

05:04 23 Oct 22

I stopped by to check out R 1250 GS's for my first adventure bike down the road. Jeff was very friendly and incredibly informative. I'll certainly be in again when it's time to buy.

Dan G

20:36 06 Oct 22

Great BMW dealer! I came from out-of-state to pick up a bike and was treated wonderfully by all the staff. I had a bunch of questions for the service department and they were very helpful. Gave me all the service records, made suggestions for products and got me ready for a long cross country ride home. No one was too busy to help me - rare these days. I will be sporting my new BMW Motorcycles of SE Michigan t-shirt all over So Cal. My only complaint is this dealership is too far away for my next oil change! Highly recommend these guys for your next purchase/service!

Brian Vosko

09:51 05 Oct 22

Hands down, the BEST MOTORCYCLE DEALERSHIP I have ever been in contact with!After deciding to trade my Aprilia Tuono Factory for a BMW S1000R, Raina and Charlie did everything they could to help me with the deal. Every discount, promotion and a very respectable trade offer was provided without tension or haggling.As someone new to BMW motorcycles, I had a million questions and the parts and service department, led by Mike - were friendly, courteous and very professional.As for the bike itself, flawless and beautiful! With 1,200 miles and a trackday at Grattan last weekend, I have nothing but love for her.If your in the market, do yourself a favor and reach out to BMW of Southeast Michigan - SIMPLY THE BEST!

Elizabeth Fritz-Cottle

21:38 01 Oct 22

Much like its sister store, Ducati Detroit, you can expect warm, friendly, knowledgeable staff and customer service for any of your Motorrad needs. People here are excited about the sport and want you to get excited, too. As always, there’s no pressure other than to come and sit on bikes, talk bikes, dish on upgrades, and learn. I’ve bought and sold about 8 bikes between BMW Motorcycles SE MI and Ducati Detroit and I’ve only had good experiences from top to bottom. If you’re a newer rider or a woman who’s had poor service or support at other shops, come here! The used inventory is also fantastic- and Raina and Jeff will stay in touch with you if what you’re looking for isn’t available. Bonus: you can take just about any bike you’re interested in for a test ride. Not many dealers will do that, but as long as your endorsement is good, you can actually try before you buy. Parts, service, and support is par excellence- Mike in parts is a guru and can help you kit your bike out exactly as you’d like it. I can’t say enough good things. Thanks for all the fantastic service, Charlie and Co!

Eduardo Romeo

18:44 12 Sep 22

Dealing with parts today (Joseph) was what you get from a people that care. I’m from Canada and on my 6th day of a 2 week trip around Colorado and Utah my K1200S broke on the road (a plastic gas connector with the fuel pump) middle of nowhere, and this guys found the part and placed on FedEx express delivery so I will receiving it tomorrow. They even connected me with their service department to ensure I have all I need to fix it and continue my trip.Top notch customer service, and thank you guys

Jamison Tetreault

22:47 08 Sep 22

Traded in my 2010 Bmw s1000rr and got the 2022 s1krr. The sales manager Raina and a sales associate Jeff were great. They were super helpful with the process and answered any questions I had.Joe in parts and service is also awesome always is helpful and got my bike done faster then scheduled !

Cybbi Barton

18:46 03 Aug 22

I don’t know who oversees payroll, but I hope they give Joe a raise. Joe helped me out with what I needed, questions I had, and even took time to walk me around the inventory to inspire my next purchase. I loved being in the store and will absolutely come back to buy my next bike…all thanks to Joe.

Andrea “Jeremy” Ray

07:37 22 Jun 22

Amazing employees I didn't go in I poured their concrete for the poles but they came out making sure I was okay and to see if I had enough water invited me in to cool down the people here are very kind

Andrew Biskner

02:14 09 Jun 22

(1 year update) One of the best -perhaps only- sales experiences that I've had. The sales people are extremely knowledgable and non-pushy. I purchased my fully loaded 2021 F900XR here about a year ago. I have nothing but great things to say about them, the service technicians are masters of their craft. And, not to mention, the bikes are superb.

Jeff :

21:30 11 May 22

Great place. Very helpful and informed sales staff. No hard sell. Ended up buying a bike. Can’t recommend the place enough.

David McGuire

15:43 23 Apr 22

I enjoy giving positive reviews, and gave a very positive one for this dealership after purchasing a new BMW R NineT from them a few years ago. I'm looking to purchase another, so I naturally returned to the dealership that had treated me well before. I was disappointed to discover that they now add a $541 Dealer service charge above and beyond what they charged before. Seems they have a new owner who quietly pads the bill. The sales staff remains courteous and helpful, but the bottom line no longer is competitive with their competition. I highly recommend shopping elsewhere for your next BMW motorcycle.

Adam Youngblood

14:33 11 Apr 22

Talk about a great motorcycle sales experience. No pressure, great advice and a friendly environment. I mainly worked with Jeff throughout the purchase process of my R1250GS and it was a breeze, but even when I called and Jeff wasn't in or busy, the other staff went above and beyond to help me with my matter. Thank you BMWMSEM!

ENGELS MERCHAN

15:57 21 Mar 22

To all the staff of BMW Michigan I am Engels Merchan with great enthusiasm I applied on Wednesday, March 2, 2022 for the purchase of a 2022 BMW GS 1250 Adventure 40 edition, that same day the financing was approved and the papers were sent to me by email to sign them and return them by mail, so on Thursday, March 3, I sent them complying with all the requirements, such as the insurance policy, on Friday, March 4, Miss Raina informed me that she had received everything well and that in two weeks maximum The motorcycle arrived at my house. Today is March 21 and my motorcycle still hasn't arrived, I work in a car dealer in Memphis TN, I'm a broker and a car salesman, we have sold cars even in the state of New York and we always meet the delivery times that are not more than three days. This non-compliance disappoints me a little about the brand, I hope that the bike does not disappoint me and that the moment I drive it I forget everything, it's a bad time.

Alex Korovesis

16:38 22 Feb 22

No pressure sales and a good atmosphere. Respectful and engaging. Prices are "what you see is what you get" with no hidden fees.Honestly the best dealership experience I've ever had. You can shake hands with the salesmen there and not pull your hand back with slime on it. Ask for Jeff.

D Massey

17:46 09 Feb 22

Been doing business with them for almost 20yrs - truly an outstanding enterprise , and more than simply a business. Professional, friendly, efficient, and customer service oriented. As good as the bikes are I’ve been riding BMW’s as long as I have in large part due to how good this dealership is and the way they treat customers. From inventory to parts to service they are “best of the best”

Fred Christian

23:49 07 Jan 22

I just purchased my second BMW from this dealership today. I bought a new R18 Classic. I bought my very first motorcycle in Tennessee in the 70s and have since had a couple dozen bikes form many dealerships from many states. As a result I have had many different experiences working with dealerships on new bike purchases. Today’s purchasing experience was by far the best. To say they exceeded my expectations would be an understatement. I was pleasantly surprised at the attention and ease of this purchase. Charles and the entire staff were attentive, friendly, knowledgeable and professional. They definitely went above and beyond. I currently have 6 motorcycles and am always looking for the next one. I say all that to say this, if you are considering a new or used motorcycle please give these guys an opportunity to help you. You will not be disappointed. They have earned a customer for life. Great riding to all and thanks to a terrific dealership.

Pat Carol

03:22 27 Dec 21

BMW Motorcycles of Southeast Michigan is a top notch dealership.The sales staff is excellent and knowledgeable about the motorcycles.The service department has very knowledgeable and dedicated mechanics.

Juan L

16:27 15 Oct 21

A comfortable, capable, and knowledgeable sales staff will provide you with all the information you would need in deciding your motorcycle purchase. Not to mention you have a great opportunity to test ride a motorcycle on some of the most beautiful and fun roads of SE Michigan.I really felt that the sales staff could not have been more professional and understanding of my specific situation and needs. They want to help you make the right decision for your riding style, financial situation, and experience. They will help you understand the bike that best suits you. All the while, there is no pressure or arrogance to move you past your own finances and wants. You never need a motorcycle, but if you want a motorcycle, definitely consider the engineering and performance behind each BMW. Very impressive. I would strongly recommend BMW Motorcycles of Southeast Michigan.

Arvind Singh

18:19 05 Oct 21

Great buying experience. Jeff is no pressure and very knowledgeable about the R18B I purchased and other motorcycles I was interested in. Reyna helped me with technical knowledge of riding gear too.They gave me a fair deal on my GS that I traded in and overall been a very comfortable dealership to hang out at.I’m writing this about two weekends after my purchase and already did the first service and that experience with Michael and Corey was efficient and painless.Met the new owner Charles a few days ago too and want to compliment him on such a good team he has in place. I would highly recommend this dealer to anyone for new or used motorcycles - top notch place.

Oliver Dettman

09:25 02 Sep 21

Top notch service. Friendly people. Not pushy from a sales perspective. Efficient in the parts and service Department.

D M

21:15 26 Aug 21

Super friendly and knowledgeable staff, low-pressure sales environment, clean and large facility.

Flyermark Big

19:22 18 Aug 21

Purchased a 2020 F850GSA from BMWMCSEM in Dec. 2020. Great service. Good price. Dealing with Jeff in sales has been a pleasure every time. Service has always been prompt and enabled me to wait on site for everything except more significant work (like tires that needed to come in the next day).The dealership is under different ownership now. Fall maintenance will be my next planned opportunity to see how it is under them.

Leandro Braga da Silva

18:02 26 Jul 21

Thanks to the sales advisor Jeff Koenig from BMW Southeast Michigan and his team, I am here giving FIVE STARS.I had a 2021 GS850 Adv (an amazing motorcycle) and by a personal reason, I decided to buy the 2021 GS1250 Adv.During a two months process (from the time that I took the motorcycle back to BMW Southeast Michigan until get the new GS1250), Jeff helped me with a incredible patience and professionalism, listening and amazing customer care.I had exactly what I expected from BMW without any exemptions from the quality of their products to the excellence on the attendance and quick response to their customers.Thank you Jeff Koenig, BMW Southeast Michigan and BMW Corporation.

Ryan Webster

14:04 01 Jun 21

Had a great buying experience at Southeast Michigan BMW. Jeff Koenig was a great salesman. Knows his product well and answered any and all questions I threw at him. I even requested that he assist me with the strapping of the bike to my trailer, to which he showed me the proper way to do it. Great experience and would buy from them again.

Jeffrey Horton

11:20 25 May 21

Always clean and friendly. Hoping the new ownership keeps up the current persona

Mike Burns

20:15 22 Apr 21

I spent some time here looking at Klim and BMW riding jackets and pants. The staff was great and helped me make a decision between the options.

Nick Chappell

18:15 15 Mar 21

Visited the dealership back in October to look at their stock and was thoroughly impressed with the dealership as a whole. Jeff took the time to answer all of my questions even though I told him I was just looking. Went back in this past Saturday with my wife to check out several bikes and once again Jeff greeted us and helped answer all our questions. Ended up putting a deposit down on a unit. Can't wait to get the deal finalized!

Joseph Shackelford

21:22 15 Oct 20

Just went to look at some adventure motorcycles and from the many reviews I have seen, they all speak of BMW as the best, so I just wanted to have a look. Was very impressed with the bikes...

Monday	Closed
Tuesday	9:00 AM — 6:00 PM
Wednesday	9:00 AM — 6:00 PM
Thursday	9:00 AM — 6:00 PM
Friday	9:00 AM — 6:00 PM
Saturday	10:00 AM — 4:00 PM
Sunday	Closed

Monday	Closed
Tuesday	9:00 AM — 6:00 PM
Wednesday	9:00 AM — 6:00 PM
Thursday	9:00 AM — 6:00 PM
Friday	9:00 AM — 6:00 PM
Saturday	10:00 AM — 4:00 PM
Sunday	Closed

Monday	Closed
Tuesday	9:00 AM — 6:00 PM
Wednesday	9:00 AM — 6:00 PM
Thursday	9:00 AM — 6:00 PM
Friday	9:00 AM — 6:00 PM
Saturday	10:00 AM — 4:00 PM
Sunday	Closed

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BMW Motorcycle Dealership in Brighton, MI

BMW Motorcycles of Southeast Michgan

14855 N. Sheldon RoadPlymouth, MI 48170

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14855 N. Sheldon Road
Plymouth, MI 48170